WWII poster find – ‘Watch Your Meters’

This gem of a poster ‘Watch your Meters’ turned up in three folders of material I’m cataloguing entitled ‘Effect of war on civil and social life (including children and fuel)’. There are 6 posters in total but this one in particular jumped out at me, due to its design and colour scheme.  Then I noticed it is the only one with a named artist, Reginald Mount.  There is more information about Reginald Mount here, part of a National Archives online exhibition – ‘The Art of War’.

Poster from NUWT Collection, ref UWT/D/268/1 Image (c) Crown copyright. Image may be used only for purposes of research, private study or education.

Reginald Mount had worked in the advertising industry in the 1930s as a designer and joined the Ministry of Information at the outbreak of the Second World War.  The National Archives page shows many more posters designed by Reginald Mount, the one of ‘five male profiles’ with the reference, as noted by the National Archives, to Soviet designed posters of the time, is particularly interesting.  I also love this poster he designed for The Ladykillers.

There is also another series of posters along the same lines – each one with a different coloured border and a different image but all part of the ‘Watch Your Meter’ campaign.  None of the other ones (like this image below) have artists named on the posters though.

Poster from NUWT Collection, ref UWT/D/268/1 Image (c) Crown copyright. Image may be used only for purposes of research, private study or education.

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One thought on “WWII poster find – ‘Watch Your Meters’

  1. That’s a lovely poster, Reginald Mount did do some great designs.

    As the National Archives mentions, Mount stayed on when the MoI became the Central Office of Information, and so designed a number of posters into the 1950s and 60s. From the look of these, I would guess that these posters are also more likely to belong to the period of post-war austerity than the war itself, and, from a bit of quick delving, it looks as though the film which accompanied the campaign date from 1947.

    But the records for WW2 poster production are pretty non-existent, and I’ve never seen any of this campaign before, so that’s only a guess!

    If you want to see some more of Mount’s designs, both wartime and afterwards, I’ve posted quite a few of them over the last year or so on Quad Royal.

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