This gem of a poster ‘Watch your Meters’ turned up in three folders of material I’m cataloguing entitled ‘Effect of war on civil and social life (including children and fuel)’. There are 6 posters in total but this one in particular jumped out at me, due to its design and colour scheme. Then I noticed it is the only one with a named artist, Reginald Mount. There is more information about Reginald Mount here, part of a National Archives online exhibition – ‘The Art of War’.
Reginald Mount had worked in the advertising industry in the 1930s as a designer and joined the Ministry of Information at the outbreak of the Second World War. The National Archives page shows many more posters designed by Reginald Mount, the one of ‘five male profiles’ with the reference, as noted by the National Archives, to Soviet designed posters of the time, is particularly interesting. I also love this poster he designed for The Ladykillers.
There is also another series of posters along the same lines – each one with a different coloured border and a different image but all part of the ‘Watch Your Meter’ campaign. None of the other ones (like this image below) have artists named on the posters though.